Workers' Association From Goiasa - ATG
Founded in 2019, the Associação dos Trabalhadores da Goiasa (ATG) is a non-profit entity created to structure the Fair Trade practice within Goiasa and to elect the Fair Trade Committee (CCJ), responsible for managing the resources and socio-environmental projects of this certification.
More than an association, ATG is an agent of transformation — promoting social, educational, sports and human development projects aimed at Goiasa employees, their families and surrounding communities. Its mission is to generate real opportunities, strengthen social bonds and build a fairer, more supportive and sustainable future.
Membership is free and open to all employees, regardless of the type of employment contract. Admission is made through the Term of Adhesion, signed at the time of employee onboarding. Learn about the statute that governs the association's rules
ATG Projects
In 2026, ATG runs eight projects in the social, educational, sports and human development areas — initiatives that have already transformed the lives of more than 7,000 people and continue to expand their impact each year.
1. ATG in Motion: Encourages the regular practice of physical exercise in partner gyms, with nutritional monitoring and bioimpedance assessment.
2. Training Champions: Through Jiu-Jitsu, promotes health, discipline and socialization among children and young people in the municipality of Bom Jesus de Goiás.
3. Grow Project: Uses Capoeira as a tool for physical, cultural and social development for children and adolescents in Goiatuba.
4. Vision Health Project: Works to promote eye health and prevent blindness and other ophthalmological pathologies, ensuring access to essential care that is often neglected.
5. Second Home Project: Offers scholarships in partnership with Associação Segunda Casa, aimed at students with learning gaps in the municipality of Bom Jesus de Goiás.
6. Sounds and Tones Project: Promotes social inclusion and personal development through music. It offers free lessons in guitar, viola, drums, keyboard, cajón and choir singing for children and adolescents from Bom Jesus de Goiás and Meia Ponte.
7. NACE Project: Focused on the inclusion of children and adolescents with disabilities, global developmental disorder and other conditions, ensuring them access to specialized support and a space of belonging.
8. Food Card: Ensures food security for Goiasa employees and their families through a monthly benefit intended for the purchase of food and essential products — directly contributing to the health, well-being and dignity of each beneficiary.
Fairtrade
Fair Trade is a commercial practice committed to sustainable development. Its core principle is to ensure more dignified working and living conditions for employees and communities in vulnerable situations, promoting empowerment and concrete social transformation.
Being Fair Trade certified means operating in accordance with the pillars of Sustainability, Health, Safety and Social Responsibility. For Goiasa, this certification represents an important competitive differential and, above all, reaffirms its socio-environmental commitment.
CCJ – Fair Trade Committee
The Fair Trade Committee (CCJ) is ATG's governing body. It is responsible for preparing, proposing and monitoring the allocation of resources to projects and training programs, based on the Needs Assessment carried out with employees and on the Expenditure Plan approved by the General Assembly.
Its members are elected by Goiasa employees and serve two-year terms. They represent the Industry, Agricultural, Automotive Maintenance and Administration areas. Any employee participating in ATG has the right to run for the Committee.
Fairtrade Award
With each sale of a certified product, the buyer pays, in addition to the agreed price, a bonus called the Premium. This amount is fully deposited into an account managed by the CCJ and applied to the financing of socio-environmental projects validated by employees in the Annual Expenditure Plan — turning each transaction into a concrete act of social responsibility.